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Privacy Policy

Last updated: 1 June 2026

1. Introduction and Data Controller

This Privacy Policy explains how Ratio Report ("we", "us", "our") collects, uses, and protects your personal data when you use ratioreport.com (the "Website").

For the purposes of the UK GDPR, Ratio Report (operating as a sole trader) is the Data Controller. This means we determine the purpose and means of processing your personal data. We are committed to data minimalism and only collect the information absolutely necessary to operate the Website.

2. The Data We Collect

We do not collect Special Categories of personal data (e.g., race, religion, health). We collect the following data types:

  • Identity and Contact Data: If you register for an account or subscribe to our newsletter, we collect only your email address. We do not collect your name, physical address, or phone number.
  • Technical and Usage Data: We automatically collect anonymous usage metrics. This includes your IP address, browser type, pages visited, and time spent on the Website. This data is aggregated and is not linked to your identity.

3. Lawful Basis for Processing

Under UK GDPR, we must establish a lawful basis for using your data. We rely on the following:

  • Performance of a Contract: To manage your account and provide the services you requested.
  • Consent: To send you email newsletters (which you can withdraw at any time) and to place non-essential advertising or affiliate cookies on your device.
  • Legitimate Interests: To analyze anonymous Website traffic to improve our content, and to maintain the security of our infrastructure.

4. Cookies, Analytics, and Advertising

Our Website uses cookies (small text files placed on your device) and similar tracking technologies to operate securely and efficiently.

  • Cloudflare Analytics (Currently Active): We use Cloudflare to provide security, routing, and privacy-first web analytics. Cloudflare tracks technical data such as page clicks and network routing. This data is entirely anonymized; you are not tracked by name, and this data is never linked to your email address.
  • Future Advertising (Google AdSense): We reserve the right to display third-party advertisements in the future. Advertising networks like Google use cookies to serve personalized ads based on your prior visits to our Website or other sites.
  • Future Affiliate Programs: We may include affiliate links in our content. If you click an affiliate link, the third-party network will place a cookie on your device to attribute any subsequent purchase to Ratio Report.
  • Cookie Consent (PECR Compliance): Before any non-essential advertising or affiliate tracking cookies are placed on your device, we will obtain your explicit consent via a cookie banner. You will have the right to accept or reject these non-essential cookies.

5. Data Security and Retention

We implement commercially reasonable security measures, including industry-standard encryption, to prevent your data from being lost, accessed without authorization, or altered.

We retain your email address only for as long as your account is active or you remain subscribed to our communications. If you delete your account or unsubscribe, your email address is permanently removed from our active database. We retain anonymous Usage Data for up to 24 months for trend analysis.

6. Your UK GDPR Rights

Under UK data protection law, you possess the following rights regarding your personal data:

  • The right to be informed: Knowing how we use your data (fulfilled by this policy).
  • The right of access: Requesting a copy of the data we hold about you.
  • The right to rectification: Correcting inaccurate data.
  • The right to erasure: Requesting we delete your email address ("the right to be forgotten").
  • The right to restrict processing: Blocking or suppressing the processing of your data.
  • The right to data portability: Obtaining your data to reuse across different services.
  • The right to object: Objecting to processing based on legitimate interests or direct marketing.
  • The right to withdraw consent: Unsubscribing from emails or changing your cookie preferences at any time.

To exercise any of these rights, contact us at the email address below. We will respond to all legitimate requests within one month.

7. Contact Details and Complaints

If you have any questions regarding this Privacy Policy or wish to exercise your rights, please contact us:

  • Email: contact@ratioreport.com

If you believe we have mishandled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk). We request that you contact us first so we can attempt to resolve the issue directly.