Summer essentials: what students really bought in May
Despite the rising cost of living, students are prioritising comfort and leisure purchases, with cooling bedroom fans and outdoor gear among their top buys. The heatwave has driven demand for products that help students enjoy the sunshine while staying cool. From camping gear to skincare, we explore the summer essentials that made the cut.
Key takeaway
Students are splashing out on summer essentials to beat the heat and enjoy the sunshine, with cooling fans and outdoor gear among their top purchases.
- The heatwave drove sales of cooling bedroom fans, which were a top purchase for students looking to stay cool during the night.
- Outdoor gear, such as camping equipment and flying discs, were also popular buys as students made the most of the sunshine.
- Skincare products, including a cult favourite K-beauty SPF, were in high demand as students prioritised sun protection.
Beating the heat
The UK's unprecedented heatwave in May led to a surge in sales of cooling bedroom fans, which helped students stay cool during the night. But it wasn't just about staying cool – students were also embracing the sunshine, with outdoor gear and camping equipment among their top buys.
From comfy holiday sandals to innovative camping gear, such as a portable washing line, students are prioritising comfort and leisure purchases. This trend is likely to continue as the weather warms up, with students looking for ways to enjoy the sunshine while staying within their budgets.
Practical impact for students
For students planning to stay in the UK over the summer, these purchases could help them make the most of the sunshine while staying cool and comfortable. For example, investing in a cooling fan could help students save money on energy bills while still keeping their bedrooms cool. Similarly, buying outdoor gear and camping equipment could provide students with new ways to enjoy the sunshine without breaking the bank.
However, it's worth noting that these purchases may not be feasible for all students, particularly those on tight budgets. Students should consider their financial priorities and make informed decisions about their spending.
Source
Guardian Money
Read original article (opens in new tab)This article is based on reporting from Guardian Money. Ratio Report provides context and analysis for UK students and young adults.
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